Above The Fold highlights the impact of both Facebook and Twitter on the profession of journalism.
Facebook is an unstoppable force that is tearing away at the profession of journalism. In the last year alone Facebook has surpassed one billion monthly users and showed $8.18 billion in ad revenue.
In 2015 over ten million millennials said they used Facebook to get most of their news content and this number continues to rise.
Built in instant access, sharing features, and both a desktop and mobile version are all ways that Facebook has revolutionized taking in the news. Something that traditional journalism has to compete with now.
Having an optimized system has also allowed Facebook to choose specific news stories to promote over others. Journalists fear that this optimized system traps users in “echo chambers”, a bubble of similar content, which will prevent them from becoming fully educated on any topic.
For now, all that journalism can do to keep a stable business model running is follow along with the content Facebook is producing no matter what the ensuing clamor does to the profession.
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Greenberg, J. (2016, April 13). Facebook Has Seized the Media, and That’s Bad News for Everyone But Facebook. Retrieved March 09, 2017, from https://www.wired.com/2016/04/facebook-seized-media-thats-bad-news-everyone-facebook/
Edge, A. (2015, June 10). Facebook Instant Articles: Opportunity or threat? Retrieved March 09, 2017, from https://www.journalism.co.uk/news/emily-bell/s2/a565332/
Journalists are some of the most active users on Twitter Poynter, a global journalism site reported in 2015. With this major activity journalists have begun to offer opinions freely, actively like and “retweet” users, and link to outside sources.
When breaking down the average journalists tweets nearly 16% offered some form of opinion, with an additional 27% of tweets with information also containing some opinion. Other percentages include: 42% of tweets have an external link, 7.2% of tweets going to outside blogs, and 9% of a journalists tweets talked about their job.
Traditional journalists from major networks and broadcast news appear to be changing less than their counterparts in other news media, offering less opinion and more factual information. Twitter has revolutionized another way in which journalism functions as a business.
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Dominic L. Lasorsa , Seth C. Lewis & Avery E. Holton (2012) NORMALIZING TWITTER, Journalism Studies, 13:1, 19-36, DOI: 10.1080/1461670X.2011.571825
Mullin, Benjamin. “Report: Journalists Are Largest, Most Active Verified Group on Twitter.”Poynter. Poynter, 26 May 2015. Web. 8 Mar. 2017.