Print media, originally the cornerstone of news is quickly falling behind online news media.
Most online growth is due to the move beyond news sites onto social media sites and other digital forms of journalism. Users are driving the momentum on mobile devices because they want the news as quickly and concisely as possible.
The Pew Research Center reports that nearly 40% of U.S. adults get their news from digital sources, including websites and apps, often. This switch to online news has changed the way in which the business of journalism works as well.
Now almost a quarter of the major news networks’ revenue comes from online ad revenue, as reported by the Pew Research Center.
Total digital advertising spending reached $59.6 billion last year. This new advertising market is still financially uncertain yet incredibly successful, with competition for ad dollars challenging most digital business models.
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Edmonds, R. (2015, July 12). Mid-year report: The newspaper industry’s billion dollar challenge. Retrieved March 07, 2017, from http://www.poynter.org/2015/mid-year-report-the-newspaper-industrys-billion-dollar-challenge/353911