The news industry is on a steady decline.
As average weekday circulation continues to decrease, newsroom employment continues to lower, declining 10% in 2015 alone. Only five percent of U.S. adults named traditional news as their source of information putting it behind sources such as national TV or social media.
The print industry can no longer ignore the pull towards digital news and new media seeing a decline in viewership across every major time-slot. Choosing to leave TV subscriptions, or “cord cutting” has added to the growing market of digital advertising which hit $60 billion in 2015.
Not only has the business itself taken a financial hit, journalism as a profession has come under fire recently. The public no longer trusts the media causing the profession to work much harder. Only 26% of people aged 18 to 49 and 38% of people 50 and older have expressed trust in the media.
Recently distrust in the media may have been heavily driven by the presidential election, with both parties arguing about the news coverage of the other candidate. However, over the last decade, distrust has been significantly below the majority.
Shrinking newsrooms and falling advertisement money have cut the business of journalism down, but with an even greater amount of the public distrusting the news the profession has had to figure out how to compensate.
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Swift, A. (2016, September 14). Americans’ Trust in Mass Media Sinks to New Low. Retrieved March 11, 2017, from http://www.gallup.com/poll/195542/americans-trust-mass-media-sinks-new-low.aspx
Mitchell, A., & Holcomb, J. (2016, June 15). State of the News Media 2016. Retrieved March 11, 2017, from http://www.journalism.org/2016/06/15/state-of-the-news-media-2016/